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Disconnect Content Ad Campaigns: Your overall clickthrough level is unaffected by content networks but things can get complicated when you try to figure out what your clickthrough rate is on the entire campaign. In order to make it easy for you to get an overview, you should split them into two different campaigns. This way it will be easier for you to evaluate all the conversion data.

In the long run, you will get better results if you have clear data to analyze. If you want an AdWords campaign that offers great results all the time and a higher level of profitability then you will have to be patient and perseverant. When you are working on a campaign you need to forget about your feelings because you need to be practical if you want to ensure you are making the right choices.
How to Boost Your AdWords CTR

Your AdWords campaign's CTR is the most important component to attempting to increase your sales and conversion rates. A low CTR means that the quality of your campaign will diminish, leading to a lower number of visitors. You need to do everything in your power to boost your CTR and to keep the quality of your ads high because it's the only way to make sure your campaign succeeds. This article analyzes the methods you can use to increase your CTR for your ads.

Work with Long Tail Keywords: It is a well-known fact that if you use highly specific keyword phrases, you will be able to connect to a more targeted segment of your audience. "Long tail" keyword phrases usually have a lower number of searches but since they are highly specific you have a better chance of users actually clicking on your ad. Another benefit to these keywords is that you will not have to pay as much for them because there are fewer people bidding on them. Your quality score will also go up thanks to these ads, which will also help you lower costs while ensuring you get a better positioning for your ads. Is there anything more you could ask for? You simply need to do a little searching to identify some highly targeted long tail keywords. It's also a good idea for them to be as appropriate as possible to your landing page. Constant Split Testing: If you want to improve the CTR of your AdWords campaign, this is something you will have to focus on all the time. Testing your ads on a regular basis to discover the one that has the best performance is the only way to ensure you improve your results in the long term. The idea is to split test two ads and improve the one that isn't doing too well or remove it entirely. This method will allow you to gradually uncover the ad with the highest CTR and which has the best performance. There are a lot of ways you can split test ads but it's best that you don't exceed two at a time. You'll have to wait a few days to see which one's underperforming before replacing it with another version of the ad. You will keep having to go through this process until you create a great campaign that has a high clickthrough rate.

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